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It seems to me that the article argues in favour of more “NOs”, yet I don’t think it was an intention 🙂

Aren’t all of these decisions are calculations of opportunity cost? I could argue that keeping an original project and saying “No” to a new one can lead to loosing more clients. For example, we want to add a banner on the website to drive purchases, but we discover that admin portal is not accessible for colour blind users, so a large client can cancel their purchase.

We estimate that banner will get us 500$ in bookings, but lack of accessibility will cancel 1000$ contract. In this case, it’s a 500$ in monetary value lost, if you don’t agree to a new project.

All I’m trying to say - a “yes/no” decision framework can help weight what’s the right call. And it’s a complex grey zone when you need to weight things line physical well being or mental health.

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Thanks for always challenging me Denys!

The main concept was to determine an either/ or framework, not both. We, as a people, add to our plates without considering the ramifications of doing so – forcing ourselves to be considered last.

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